Party time!
I developed a cohesive visual identity for an end-of-year educator’s retreat themed ‘The Camp of Benevolence.’ To achieve an authentic, organic aesthetic, I hand-rendered the central illustration and custom typography.
The final assets—including a commemorative logo, event posters, and apparel—were brought to life through a collaborative screen-printing process.
Since the celebration was hosted at a local cottage, I leaned heavily into an outdoor aesthetic featuring hand-drawn canoes and mountain silhouettes.
I also explored concepts for themed mugs and beanies to round out the ‘camp’ experience; although these didn’t make it to production due to budget limits, they helped define the overall visual direction of the event.
